Estonian Health Tracks Facebook page
social mediaThe aim was to awake Estonian Health Tracks Facebook page, gain active fans and teach them a thing or two about different sports. We made a content strategy for the news feed which served the aim of a campaign. Every week we added a few videos, in which we asked the consumers to engage with the content and comment on the questions asked in the video. For motivation we gave one engaged user a 1000 € worth of skiing equipment.
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